Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the fields and registering for tax purposes provides you this legal rights to protect your brand. This just isn't the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise whether to register a logo. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to use the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capability to stop others from together with your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of your business' offerings provides the legal specifics of insurance coverage. It is important that the range of goods and/or services that enterprise produces is correctly classified into one of the 45 separate categories you can get.
It is important to spotlight that trademark applications are country specific. For instance, this means that when you've got a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the emblem and business conception within australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be keyed in.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a 'first to file' basis, which means that if another business or individual files a Trademark Objection Reply Filing online application prior to your own, then they may gain the legal rights make use of the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an 'opposition period', which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the most of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval to be the exclusive user with the specified trademark for the plethora of goods and services inked under the application.